October 24, 2022
The NutraStrong™ Certification is an industry spanning program that classifies products with relevant and specific standards for each product category. These standards set a baseline of quality and testing to ensure the market is providing customers with quality products. Designed to gatekeep against companies with misleading claims, inaccurate or false COAs, this program aims to prevent these products from being sold side by side with premium brands.
“The Nutrastrong program, which is a protected seal globally, is built on our success in certifying marine oils and non-gmo status. The program branches out to all product categories within the nutrition industry and is reserved for best-in-class brands and branded ingredient companies,”’ said William Rowe, Nutrasource President and CEO. “Many large brands are moving to adopt Nutrastrong™ Certification and are in the process of becoming certified. These milestones will be announced late this year.”
The NutraStrong™ Certification Program is built on Four Pillars:
Per lot review of verified lab COAs to ensure consistent compliance with industry standards as well as lab verification on initiation.
GMP or equivalent certification held on file and verified on program initiation.
Initial label overview and regulatory compliance sign off sheet.
Multiple avenues to showcase and highlight corporate stewardship/causes that are supported. This includes other certification programs and charitable works.
Within the NutraStrong™ certification are two targeted verification programs specific to Prebiotics (NutraStrong™ Prebiotic Verified, created with the support of the Global Prebiotic Association) and Collagen (NutraStrong™ Collagen Verified).
“The Nutrastrong program is an excellent tool to differentiate legitimate products from those that do not contain efficacious ingredients as well as provide needed transparency,” said Len Monheit, CEO, Industry Transparency Center and Executive Director, Global Prebiotic Association. “Our focus is on transparency and stewarding emerging categories, and this initiative offers the industry additional resources to assist in responsible growing developing categories like prebiotics and collagen.”
NutraStrong™ also seeks to take advantage of consumer trends to showcase the brands meeting industry standards by showcasing their corporate values/stewardship prominently on their company profile pages and product reports. These values can be showcased and explained such as supplier selection, charitable works, community involvements or any other certification programs that are supported to gain a competitive edge with their customers.