October 23, 2023
SGS Nutrasource, a global full-service contract research organization (CRO), has announced OLIPOP as the first beverage to join the NutraStrong™ Prebiotic Verified Product Certification. OLIPOP has had their full product line NutraStrong™ certified, which includes all 16 flavors of their functional soda.
NutraStrong™ Prebiotic Verified seeks to address key category points by maintaining a level of quality standardization. These points include quality verification of finished product/ingredient, manufacturing quality verification, regulatory compliance, and corporate values of the company.
“As the functional soda category continues to gain momentum and see the entry of more brands in the space, it’s critical to have standards in place so consumers know which brands to trust,” said Ben Goodwin, Co-Founder, CEO and Formulator of OLIPOP. “As the creator of the functional soda category, OLIPOP is committed to leading conversation with partners like Nutrasource to help build the first prebiotic standard.”
“We are excited to have OLIPOP lead the way for showcasing brand quality and transparency in the prebiotic space. NutraStrong™ unifies vendor qualifications and sets the bar for showcasing quality to consumers,” said William Rowe, President and CEO at SGS Nutrasource. “By showcasing the four pillars of NutraStrong™ (label quality, manufacturing quality, testing quality & corporate values), OLIPOP has set the standard for brands in their category to ensure consumers are receiving only accurate information about quality products. NutraStrong™ seeks to protect consumers and ensure brands compete on an even playing field of quality and values. With OLIPOP on board, NutraStrong™ is one step closer to enhancing consumer visibility on the best-in-class products of the beverage and supplement industries.”
About SGS Nutrasource Pharmaceutical and Nutraceutical Services Inc.
SGS Nutrasource is a leading nutraceutical and pharmaceutical life sciences company focused on helping clients commercialize health and wellness products. In addition to a unique offering of clinical trial management, strategic and regulatory support services along with a state-of-the-art clinical trial site, Nutrasource offers a series of third-party natural ingredient product certification programs (NutraStrong™, IFOS™, IKOS™, IGEN™, IPRO™, and ICAP™).
Launched in 2018, OLIPOP created the first healthy alternative to soda with only 2-5 grams of sugar and 9 grams of fiber. OLIPOP, now the fastest growing functional beverage, was formulated by CEO, Ben Goodwin, and a team of leading scientists to capture the nostalgic soda flavors you want, but with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to support digestive health. OLIPOP is available in a variety of flavors including classic options like Vintage Cola, Classic Root Beer and Lemon Lime and innovative flavors like Strawberry Vanilla, Watermelon Lime, and Tropical Punch. OLIPOP is non-GMO, paleo, vegan, and gluten-free and is available online at www.drinkolipop.com as well as almost 30,000 grocers nationwide, including Target, Walmart, Whole Foods, Kroger and more.