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In 2024, Amazon updated its Policy, changing the way dietary supplement sellers manage their product listings. Amazon mandates annual third-party verification of dietary supplements to ensure each product complies with the following criteria :
- Production in a facility compliant with FDA cGMP (21 CFR 111/117 or equivalent).
- Free from harmful contaminants or undeclared active pharmaceuticals.
- Label integrity: ingredients match the label, and no illegal or disease claims are made.
Additionally, this update prioritizes 4 supplement categories for compliance verification requirements:
- Sexual Enhancement
- Weight Management
- Bodybuilding & Sports Nutrition
- Joint Health
Under Amazon's New Policy, Sellers must work with an approved third-party organization to test, inspect, and certify their products. Third party verification validates that products meet regulatory standards, including proper manufacturing and labeling.
Third party verification is essential for Sellers to keep their listings active, as the updated policy aims to improve the safety and quality of these products on the platform.
Partnering with SGS for Verification Services
In addition to making your Amazon Verification as seamless as possible, SGS provides full service regulatory for OTC, Pharmaceuticals, Dietary Supplements and Food. This includes labeling, registration and claim substantiation for FDA, Health Canada, and many other global locations. SGS also provides full service clinical trials in both humans and companion animals.
GRAS Associates, a subsidiary of SGS Nutrasource, provides services to verify compliance with Amazon's Dietary Supplement Products Program Policy. To get started with your testing, simply visit your Amazon Seller Central page and choose SGS as your testing provider.
Why Choose SGS for Your Verification Needs
- Dedicated Customer Support: SGS offers personalized experience by providing you with a dedicated Client Service Specialist. The specialist will be your point of contact throughout the entire process, ensuring you receive tailored assistance every step of the way.
- Tailored Testing & Compliance Support: At SGS, we partner with you to determine the right set of tests for your product type, ensuring alignment with Amazon’s dietary supplement standards.
- Effortless Integration with Amazon Seller Central: Begin your verification journey directly from Amazon’s Manage Your Compliance dashboard. Select SGS as your provider and let our team handle the rest - from coordinating testing to delivering your Certificate of Analysis (CoA)
- GMP Accredited Laboratory: Our state-of-the-art GMP accredited laboratory uses scientifically valid methods to conduct the testing of your dietary supplement product. You can be confident that testing methods fully comply with Amazon's Dietary Supplement Program Policy, ensuring safety and quality standards are met.
Start your compliance journey by connecting with SGS today
Please visit Amazon Seller Central and select SGS as your testing partner.
Once you have selected SGS as your laboratory through Seller Central, here is what you can expect next:
- Keep an eye on your inbox for an e-mail from your dedicated Customer Support Specialist. This e-mail will guide you through the next steps in the process and will be sent to the primary e-mail address associated with your Amazon Seller account. If you have not received the e-mail within two business days, please contact sgsdietarysupplementverification@gras-associates.com for prompt assistance.
- Please respond to your welcome e-mail with the information below. This will help ensure smooth communication and processing of your request:
Legal Company Name
Legal Company Address
First and Last Name of Your Company Contact
Manufacturing certificates (e.g., GMP), and images of labeling - Receive a quote: After the required information is received, your Customer Support Specialist will prepare a quote for your product. You will receive this quote via e-mail for your review and acceptance.
SGS conducts all necessary testing, reviews the results, and submits the compliance verification back to Amazon
Frequently Asked Questions