Amazon’s Dietary Supplements Policy

In 2024, Amazon updated its Policy, changing the way dietary supplement sellers manage their product listings. Amazon mandates annual third-party verification of dietary supplements to ensure each product complies with the following criteria :

Production in a facility compliant with FDA cGMP (21 CFR 111/117 or equivalent).
Free from harmful contaminants or undeclared active pharmaceuticals.
Label integrity: ingredients match the label, and no illegal or disease claims are made.

Additionally, this update prioritizes 3 supplement categories for compliance verification requirements:

Sexual Enhancement
Weight Management
Bodybuilding & Sports Nutrition

Under Amazon's New Policy, Sellers must work with an approved third-party organization to test, inspect, and certify their products. Third party verification validates that products meet regulatory standards, including proper manufacturing and labeling.

Third party verification is essential for Sellers to keep their listings active, as the updated policy aims to improve the safety and quality of these products on the platform.

Partnering with SGS for Verification Services

In addition to making your Amazon Verification as seamless as possible, SGS provides full service regulatory for OTC, Pharmaceuticals, Dietary Supplements and Food. This includes labeling, registration and claim substantiation for FDA, Health Canada, and many other global locations. SGS also provides full service clinical trials in both humans and companion animals.

GRAS Associates, a subsidiary of SGS Nutrasource, provides services to verify compliance with Amazon's Dietary Supplement Products Program Policy. To get started with your testing, simply visit your Amazon Seller Central page and choose SGS as your testing provider.

Why Choose SGS for Your Verification Needs

Dedicated Customer Support: SGS offers personalized experience by providing you with a dedicated Client Service Specialist. The specialist will be your point of contact throughout the entire process, ensuring you receive tailored assistance every step of the way.
Tailored Testing & Compliance Support: At SGS, we partner with you to determine the right set of tests for your product type, ensuring alignment with Amazon’s dietary supplement standards.
Effortless Integration with Amazon Seller Central: Begin your verification journey directly from Amazon’s Manage Your Compliance dashboard. Select SGS as your provider and let our team handle the rest - from coordinating testing to delivering your Certificate of Analysis (CoA)
GMP Accredited Laboratory: Our state-of-the-art GMP accredited laboratory uses scientifically valid methods to conduct the testing of your dietary supplement product. You can be confident that testing methods fully comply with Amazon's Dietary Supplement Program Policy, ensuring safety and quality standards are met.

Start your compliance journey by connecting with SGS today

Please visit Amazon Seller Central and select SGS as your testing partner.

Once you have selected SGS as your laboratory through Seller Central, here is what you can expect next:

Keep an eye on your inbox for an e-mail from your dedicated Customer Support Specialist. This e-mail will guide you through the next steps in the process and will be sent to the primary e-mail address associated with your Amazon Seller account.

If you have not received the e-mail within two business days, please contact sgsdietarysupplementverification@gras-associates.com for prompt assistance.

Please respond to your welcome e-mail with the information below. This will help ensure smooth communication and processing of your request:

Legal Company Name
Legal Company Address
First and Last Name of Your Company Contact
Manufacturing certificates (e.g., GMP), and images of labeling

Receive a quote: After the required information is received, your Customer Support Specialist will prepare a quote for your product. You will receive this quote via e-mail for your review and acceptance.

SGS conducts all necessary testing, reviews the results, and submits the compliance verification back to Amazon

Frequently Asked Questions

1. What is Amazon’s Dietary Supplement Verification requirement?

Amazon requires certain dietary supplements to be tested and certified by an Amazon-approved third-party Testing, Inspection, and Certification (TIC) provider, like SGS. This is to ensure your product:

Meets U.S. FDA current Good Manufacturing Practices (cGMP)
Contains the ingredients listed on your label, in the amounts claimed
Is free from harmful contaminants or undeclared active pharmaceuticals
Complies with Amazon’s labeling and claims policies

Annual verification is required for each ASIN.

2. Does my product need to be verified?

If you received a compliance request in Amazon’s Manage Your Compliance (MYC) dashboard for one or more ASINs, those products require verification.

Common product categories Amazon currently includes are:

Weight management products
Sports nutrition / muscle-building products
Sexual enhancement products
Certain botanical/herbal supplements

3. How do I start the process with SGS?

Log in to your Amazon Seller Central account.
Go to your Manage Your Compliance dashboard.
Select SGS as your service provider.

We will email you with next steps and a request for:

Product label files (full outer and inner packaging)
GMP certification from your manufacturing facility
Product specifications or Certificate of Analysis)
Product samples for testing

4. What tests will SGS perform?

Testing varies by product, but typically includes:

Identity & potency – verifying labeled ingredients are present at claimed amounts
Contaminants – heavy metals, microbials
Adulterants – screening for undeclared active pharmaceutical ingredients (APIs)
Label review – ensuring your label meets Amazon requirements

5. How much product do I need to send?

The quantity depends on serving size, active ingredient content, and number of required tests. We will confirm exact sample needs after reviewing your product label and claims.

6. How long does the process take?

Typical timelines: Sample receipt to results: 2–4 weeks (may vary based on product complexity)

Submission to Amazon: SGS uploads results directly to Amazon once testing and review are complete.

7. How will Amazon know my product passed?

Once testing is complete and your product meets all requirements, SGS will submit your Certificate of Analysis (CoA) and compliance documentation directly to Amazon via the MYC portal. Amazon will update your listing status - often within 24–48 hours.