Feeding Pets Like Family: Challenges in Emerging Pet Food Trends

The pet food market has evolved far beyond traditional kibble and canned food. Today's consumers increasingly demand diets for their pets to mirror their own preferences, with trends such as freeze-dried and raw food leading the way. But what does "quality" truly entail in this rapidly evolving sector, and how can pet food brands effectively showcase it? Whether launching new products or expanding existing lines, pet food manufacturers face challenges around quality assurance, safety compliance and regulatory navigation. Join our expert speakers, Jennifer Lott, Technical Development Director at SGS North America; Kaiti Valm, Program Manager at SGS Nutrasource; and Jessica Dyszel, Partner at House Richter, as they delve into the latest trends, consumer expectations, and proven strategies to demonstrate quality and compliance. Don't miss this chance to stay ahead of the pack!

This webinar will broadcast at 10:00 AM CDT (Chicago) / 3:00 PM GMT (London) / 10:00 PM CST (Beijing). WHAT YOU'LL LEARN:

1. Emerging Trends in Pet Food: Navigating the consumer shift toward freeze-dried, raw diets and other innovative products.

2. Consumer Insights and Market Drivers: Discovering what today's pet owners truly prioritize when selecting pet foods.

3. Risk Management Essentials: Addressing microbiological testing, food safety measures, and regulatory compliance.

4. Defining and Demonstrating Quality: Leveraging transparency, responsible ingredient sourcing and certifications to differentiate your brand. This webinar is sponsored by SGS and presented by Petfood Industry.